Caren is a bath, body, and home brand, established over 30 years ago. Caren is dedicated to providing effective, safe formulas utilizing naturally derived ingredients, protecting nature with responsible sustainable packaging, and lending a kind hand in donating and supporting organizations in the fight against Breast Cancer and Childhood Cancer. Caren's marketing plan consisted of social media marketing, website design, and SMS marketing campaigns. The visual direction for Caren's marketing collateral was elegant, minimal, and warm.